Why Mobile is “Assisting” Conversions and How to Benefit From It

Mobile devices have changed how we do what we do.  Whether purchasing a car or reserving a table at a restaurant, using mobile impacts decision making.  How exactly does it have this effect – and how are businesses present during these critical decision points otherwise known ad micro-moments? During the Eye for Travel Convention “Online…

Travelers Visit 38 Sites Before They Make a Buying Decision

Resources are endless for consumers planning a trip.  They can compare prices, benefits, reward programs, and more before they book. There is a website for nearly everything they might want to research and they are available at their fingertips within every device they own: Metasearches like Kayak, TripAdvisor Instant Booking, Google Hotel Finder, and Trivago…

Be a “Star” with Your KPI Dashboard

Sell your positive performance and shine at work.   Present your results in numbers as proof that you have reached your goals and even exceeded expectations.  One of the most effective ways to do that is by having a KPI dashboard.  Let’s review what a KPI dashboard is and how to compose your own. What is…