How to Generate Revenue from the Best Email Marketing Strategy

I get spammed daily by retailers that believe that receiving their generic email will make me suddenly realize I can’t live without them and I should act upon it. Email marketing can be a very effective strategy. Let’s review some of the basics you should keep in mind when developing your email marketing strategy: Goal:  The…

Why Mobile is “Assisting” Conversions and How to Benefit From It

Mobile devices have changed how we do what we do.  Whether purchasing a car or reserving a table at a restaurant, using mobile impacts decision making.  How exactly does it have this effect – and how are businesses present during these critical decision points otherwise known ad micro-moments? During the Eye for Travel Convention “Online…

Six Methods To Manage Client Expectations

Plus a Step-by-Step Guide Success is usually a matter of perspective.  If your monthly performance was -5% growth compared to the previous year, you would say it was horrible. However, if the prior month you had -20% in YOY growth, things wouldn’t look so bad! How would your client or boss take the news? It’s…

Be a “Star” with Your KPI Dashboard

Sell your positive performance and shine at work.   Present your results in numbers as proof that you have reached your goals and even exceeded expectations.  One of the most effective ways to do that is by having a KPI dashboard.  Let’s review what a KPI dashboard is and how to compose your own. What is…

How To Improve Productivity with Key Performance Indicators

If you and your team are working towards a goal, how do you know whether it’s the right one? If that sounds like a silly question, it’s not. People often choose goals that sound great, but then fail to achieve their big objectives because they set the wrong goal. How can you avoid that pitfall…