How to Generate Revenue from the Best Email Marketing Strategy

I get spammed daily by retailers that believe that receiving their generic email will make me suddenly realize I can’t live without them and I should act upon it. Email marketing can be a very effective strategy. Let’s review some of the basics you should keep in mind when developing your email marketing strategy: Goal:  The…

4 Deadly Reasons to Focus on Your Customer Journey

It used to be that retail stores would advertise on magazines and billboards and choose a storefront in a strategically-located area with heavy foot traffic.  Walk-in customers would decide whether to go inside based on how interesting their showcase was. Then, once inside, they would be greeted by a (hopefully cheerful) sales representative, tasked with…

Why Mobile is “Assisting” Conversions and How to Benefit From It

Mobile devices have changed how we do what we do.  Whether purchasing a car or reserving a table at a restaurant, using mobile impacts decision making.  How exactly does it have this effect – and how are businesses present during these critical decision points otherwise known ad micro-moments? During the Eye for Travel Convention “Online…

Micro Moments: How are You a Part of Them?

A micro moment is a moment in time where a consumer has expressed intent to do something: to know, to go, to do, or to buy, and the mobile world allows us to be more present in them. For example, Martin and Tom are watching a basketball game and they get hungry. They grab their…

Travelers Visit 38 Sites Before They Make a Buying Decision

Resources are endless for consumers planning a trip.  They can compare prices, benefits, reward programs, and more before they book. There is a website for nearly everything they might want to research and they are available at their fingertips within every device they own: Metasearches like Kayak, TripAdvisor Instant Booking, Google Hotel Finder, and Trivago…

Six Methods To Manage Client Expectations

Plus a Step-by-Step Guide Success is usually a matter of perspective.  If your monthly performance was -5% growth compared to the previous year, you would say it was horrible. However, if the prior month you had -20% in YOY growth, things wouldn’t look so bad! How would your client or boss take the news? It’s…

Be a “Star” with Your KPI Dashboard

Sell your positive performance and shine at work.   Present your results in numbers as proof that you have reached your goals and even exceeded expectations.  One of the most effective ways to do that is by having a KPI dashboard.  Let’s review what a KPI dashboard is and how to compose your own. What is…

How To Improve Productivity with Key Performance Indicators

If you and your team are working towards a goal, how do you know whether it’s the right one? If that sounds like a silly question, it’s not. People often choose goals that sound great, but then fail to achieve their big objectives because they set the wrong goal. How can you avoid that pitfall…

Less Stress, More Productivity

  Start to handle your priorities more efficiently.  Start a to-do list on paper and organize your day based on these priorities. Yes, on paper. Continue on here…

Are You The Best Leader?

Are your team members your raving fans? Be an inspiring leader.  The one that when they look back over their career, they remember how awesome it was to work with you. Continue on here…