It used to be that retail stores would advertise on magazines and billboards and choose a storefront in a strategically-located area with heavy foot traffic. Walk-in customers would decide whether to go inside based on how interesting their showcase was. Then, once inside, they would be greeted by a (hopefully cheerful) sales representative, tasked with…
Category: Purchasing Path
Micro Moments: How are You a Part of Them?
A micro moment is a moment in time where a consumer has expressed intent to do something: to know, to go, to do, or to buy, and the mobile world allows us to be more present in them. For example, Martin and Tom are watching a basketball game and they get hungry. They grab their…
Travelers Visit 38 Sites Before They Make a Buying Decision
Resources are endless for consumers planning a trip. They can compare prices, benefits, reward programs, and more before they book. There is a website for nearly everything they might want to research and they are available at their fingertips within every device they own: Metasearches like Kayak, TripAdvisor Instant Booking, Google Hotel Finder, and Trivago…
Connie Marianacci 