It used to be that retail stores would advertise on magazines and billboards and choose a storefront in a strategically-located area with heavy foot traffic. Walk-in customers would decide whether to go inside based on how interesting their showcase was. Then, once inside, they would be greeted by a (hopefully cheerful) sales representative, tasked with…
Tag: #ecommerce
Why Mobile is “Assisting” Conversions and How to Benefit From It
Mobile devices have changed how we do what we do. Whether purchasing a car or reserving a table at a restaurant, using mobile impacts decision making. How exactly does it have this effect – and how are businesses present during these critical decision points otherwise known ad micro-moments? During the Eye for Travel Convention “Online…
Travelers Visit 38 Sites Before They Make a Buying Decision
Resources are endless for consumers planning a trip. They can compare prices, benefits, reward programs, and more before they book. There is a website for nearly everything they might want to research and they are available at their fingertips within every device they own: Metasearches like Kayak, TripAdvisor Instant Booking, Google Hotel Finder, and Trivago…
Six Methods To Manage Client Expectations
Plus a Step-by-Step Guide Success is usually a matter of perspective. If your monthly performance was -5% growth compared to the previous year, you would say it was horrible. However, if the prior month you had -20% in YOY growth, things wouldn’t look so bad! How would your client or boss take the news? It’s…
Be a “Star” with Your KPI Dashboard
Sell your positive performance and shine at work. Present your results in numbers as proof that you have reached your goals and even exceeded expectations. One of the most effective ways to do that is by having a KPI dashboard. Let’s review what a KPI dashboard is and how to compose your own. What is…
Prioritize Strategies That Impact Your KPIs
Use the Time Management Matrix to prioritize your strategies and impact your KPIs.
Connie Marianacci 