It used to be that retail stores would advertise on magazines and billboards and choose a storefront in a strategically-located area with heavy foot traffic. Walk-in customers would decide whether to go inside based on how interesting their showcase was. Then, once inside, they would be greeted by a (hopefully cheerful) sales representative, tasked with…
Tag: #DigitalMarketing
Why Mobile is “Assisting” Conversions and How to Benefit From It
Mobile devices have changed how we do what we do. Whether purchasing a car or reserving a table at a restaurant, using mobile impacts decision making. How exactly does it have this effect – and how are businesses present during these critical decision points otherwise known ad micro-moments? During the Eye for Travel Convention “Online…
Be a “Star” with Your KPI Dashboard
Sell your positive performance and shine at work. Present your results in numbers as proof that you have reached your goals and even exceeded expectations. One of the most effective ways to do that is by having a KPI dashboard. Let’s review what a KPI dashboard is and how to compose your own. What is…
Connie Marianacci 