Why Mobile is “Assisting” Conversions and How to Benefit From It

Mobile devices have changed how we do what we do.  Whether purchasing a car or reserving a table at a restaurant, using mobile impacts decision making.  How exactly does it have this effect – and how are businesses present during these critical decision points otherwise known ad micro-moments? During the Eye for Travel Convention “Online…

Travelers Visit 38 Sites Before They Make a Buying Decision

Resources are endless for consumers planning a trip.  They can compare prices, benefits, reward programs, and more before they book. There is a website for nearly everything they might want to research and they are available at their fingertips within every device they own: Metasearches like Kayak, TripAdvisor Instant Booking, Google Hotel Finder, and Trivago…