EXPERIENCE

Digital Marketing Professional with over 10+ years of experience increasing online performance, results and effectiveness.  Exceptional academic qualifications including my Masters in International Business and my MBA.    Known for strategically strengthening online presence and deliver on-brand, on-time and on-budget results.

Learn more about Connie’s experience below.

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Accor  |  Toronto, ON, Canada  |  2017 – Presentlogo2

Director, eCommerce Strategy & Performance: 2017 – Present
* Strategize with internal teams to develop multi-channel strategies to push online sales growth
* Analyze digital traffic sources, audiences, user experiences, conversions and trends to bolster both new and repeat customer sales * Report weekly and monthly trends to both internal teams and external hotel clients
* Facilitate communication with key internal and external stakeholders
* Ability to help manage and augment digital strategy to meet multi-million dollar revenue goals for the North & Central America Region
* Stay current with the online marketing environment and adapt the strategy to best serve the interests of the organization and to keep pace with the competition

Accor  |  Miami, FL  |  2015 – 2017

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eCommerce Strategy & Performance Manager: 2015 – Present
* Review digital marketing strategy, development and management of the marketing plans for North & Central America & The Caribbean to ensure KPIs are met
* Develop and optimize marketing strategies that will drive customer engagement, satisfaction, loyalty, and lifetime value
* Develop segmented communication for target prospect segments & constantly evaluate effectiveness
* Lead team members to create a testing plan for their strategies to optimize lifecycle
* Report program results and key metrics/KPI’s to all stakeholders

 

Palace Resorts  |  Miami, FL  |  2012 – 2015
Senior Manager, e-Commerce Strategy for Segments: 2015 – 2015
* Lead strategic growth and development of digital marketing for segments
* Develop, monitor and report KPIs to drive revenue through all digital channelsconnie-marianacci-palace-resorts
* Lead team of product managers, designers and developers
* Manage team to develop website/mobile designs, digital ad creative, video/image/infographic content, and support the build of technology systems (ie websites etc).
* Mentor and help each team member of SEO, SEM, Display, Emailing, Affiliation with their optimization priorities
* Managed, planned and forecasted departmental budget

Sales & Marketing Manager: 2012 – 2014
* Responsible for online marketing for a segment, including SEM/SEO, Analytics and ROI
* Managed digital team accountable for driving annual online revenue and improving site connie-marianacci-palace-resortssatisfaction ratings
* Lead ongoing web diagnostics/troubleshooting to improve online customer experience, and increase efficiency
* Analyzed market, traffic performance and sales data and develop KPIs – further measure, analyze and act timely on results to maximize our ROI

Marketing Manager: 2012
* Ensured increased revenues and brand awareness by strategically managing our tour operator marketing plans connie-marianacci-palace-resorts
* Responsible for the travel agent segment online presence
* Administrated a strategic online media plan
* Led external online marketing agency
* Collaborated with and established strong working relationships with key stakeholders/departments

 

COINED International  |  Cordoba, Argentina  |  2007 – 2011
Sales and Marketing Director: 2009 – 2011
* Led Department which achieved record revenues and increased our ROI by over 15%connie-marianacci-coined-international-education
* Managed our online presence including our online marketing plan, SEM/SEO and campaigns
* Lead department to a 20% increase in sales: Direct Sales, Abroad Branch Sales, and Agent Sales (35 direct and indirect staff)

EasyGO Abroad Inc. (Owned by COINED): Senior Marketing Manager, 2007 – 2009
* Managed US office branch of COINED, including strategic partnerships
* Developed and administered online marketing initiatives, multiple web site strategy, SEM/SEO
* Provided key website analysis instrumental in tripling web traffic while creating significant sales increases. Develop and maintain optimized web content.
* Managed relationship with external online marketing agency

 

AmeriSpan/Don Quijote  |  Philadelphia, PA  |  2005 – 2007
Marketing Manager
* Managed online advertising budget, analyzed market results, and developed online marketing opportunities
* Led website SEM/SEO, link exchanges, article exchanges, Click Tracks, Web Position
* Exceeded initial sales goal within six months. Received the most client ¨Excellent Customer Service¨ referrals from anyone within the entire organization since its inception.
* Responsible for online affiliate revenue

 

COINED International  |  Cordoba, Argentina  |  2000 – 2005
Marketing Manager
* Led a sales team to successconnie-marianacci-coined-international-education
* Implemented crucial market analysis and administered online advertising budget for dom/intl markets
* Strengthened Marketing Department project development including new product lines, updating existing products and novel strategy creation for promoting and working with new markets.
* Implemented Goldmine® Contact Administration Software CRM. Directed local implementation

TECHNICAL EXPERIENCE

Systems: Windows/Mac; Software: Microsoft Word, Excel, Outlook, Front Page, PowerPoint, Dreamweaver, Goldmine, In design, Photoshop, Sales Force, Drupal, Google Analytics, Exact Target, SAP CRM, Cognos, Tableau, Xiti, Hootsuite

Developments: Drupal Websites and CMS implementations, V-Tiger CRM implementation with website integration, In-house CMS developments, Exact target integration with website and SAP CRM, responsive design

ORGANIZATIONS

* Rotary Club: Member of Miami Beach Rotary Club since 2009
* Toastmasters Public Speaking Club: Member since 2013. Current Club President and Area Governor leading 100 club members

INTERESTS

* Public Speaking
* Jogging

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