How to Generate Revenue from the Best Email Marketing Strategy

I get spammed daily by retailers that believe that receiving their generic email will make me suddenly realize I can’t live without them and I should act upon it. Email marketing can be a very effective strategy. Let’s review some of the basics you should keep in mind when developing your email marketing strategy: Goal:  The…

4 Deadly Reasons to Focus on Your Customer Journey

It used to be that retail stores would advertise on magazines and billboards and choose a storefront in a strategically-located area with heavy foot traffic.  Walk-in customers would decide whether to go inside based on how interesting their showcase was. Then, once inside, they would be greeted by a (hopefully cheerful) sales representative, tasked with…